92% of consumers prefer brands that communicate through stories about real people rather
than just distributing press releases and reports.
PURE STORIES.
YOUR VOICE, YOUR STORY, YOUR POWER.
Storytelling is Power.
Your brand story isn't a luxury—it's your most valuable business asset.
Ask yourself:
Our Storytelling Process
1. DISCOVERY: We collaborate with your team to identify your most compelling brand ambassadors and authentic storytellers.
2. STORY PLANNING: We develop customized interview frameworks designed to uncover the unique angles that make your brand distinctive.
3. CREATION & EXECUTION: Whether for blogs, podcasts, videos, or social media, we transform valuable interviews into engaging content that resonates with your target audience.
Why Trust Us?
Our Emmy award-winning team brings decades of professional news and content experience to your brand. We understand how to craft impactful narratives that not only capture attention but drive meaningful engagement and measurable results.
Let's transform your brand story into your most powerful business advantage.
Ask yourself:
- What is the authentic narrative of your organization?
- How can you share the essence of that story through the voices of those who know you best?
- How might powerful storytelling transform your customer relationships?
Our Storytelling Process
1. DISCOVERY: We collaborate with your team to identify your most compelling brand ambassadors and authentic storytellers.
2. STORY PLANNING: We develop customized interview frameworks designed to uncover the unique angles that make your brand distinctive.
3. CREATION & EXECUTION: Whether for blogs, podcasts, videos, or social media, we transform valuable interviews into engaging content that resonates with your target audience.
Why Trust Us?
Our Emmy award-winning team brings decades of professional news and content experience to your brand. We understand how to craft impactful narratives that not only capture attention but drive meaningful engagement and measurable results.
Let's transform your brand story into your most powerful business advantage.
experience HIGHLIGHTS
Catherine Helean is a strategic communications and marketing leader with over 20 years of experience guiding national campaigns across healthcare, government, higher education, and media.
National Vice President, Communications, American Heart Association: Media and Creative Leader
Led all audience strategic brand, media, and sponsorship communications opportunities of the Association through integrated public relations and brand messages.
• Implemented comprehensive national public relations, external and internal
communications campaigns across all platforms and topics. Included: news
and events of the day content strategies, national Op-Ed articles, CEO
communications, new product launches, scientific research messaging and the national Life is Why brand campaign.
>Writing, editing, strategy, C-suite communications.
• Implemented communications strategic planning with key sponsors
(Medtronic, Macy's, Subway, CVS and Novartis and the Leona M and Harry B Helmsley Charitable Trust).
• Developed new, opportunistic PR and philanthropic engagements for Go Red For Women
movement:
>Increased awareness, engagement and conversions for this movement
through unique national and international exposure via more than 100
social, digital and traditional media platforms.
>Video-focused messaging and YouTube influencer strategies drove audience engagement by 30%.
Lead for national agency partners including Edelman and The Ad Council.
• Implemented comprehensive national public relations, external and internal
communications campaigns across all platforms and topics. Included: news
and events of the day content strategies, national Op-Ed articles, CEO
communications, new product launches, scientific research messaging and the national Life is Why brand campaign.
>Writing, editing, strategy, C-suite communications.
• Implemented communications strategic planning with key sponsors
(Medtronic, Macy's, Subway, CVS and Novartis and the Leona M and Harry B Helmsley Charitable Trust).
• Developed new, opportunistic PR and philanthropic engagements for Go Red For Women
movement:
>Increased awareness, engagement and conversions for this movement
through unique national and international exposure via more than 100
social, digital and traditional media platforms.
>Video-focused messaging and YouTube influencer strategies drove audience engagement by 30%.
Lead for national agency partners including Edelman and The Ad Council.
National Vice President, Brand & Marketing, American Diabetes Association: high stakes audience and revenue success
Marketing executive in charge of brand development and messaging,
sponsor relationships, philanthropic communications planning, digital marketing and communications deliverables
and the diabetes.org website.
• Lead for the Association's partner marketing strategies, brand
development and national sponsor liaison, including John Hancock,
Dannon and CVS.
>Developed and wrote leadership and philanthropic presentations, content, videos, podcasts.
• Created the multi-channel content plan that drove increased conversion
rates for key initiatives: video storytelling and podcasting were key elements.
• Website lead: content development, audience growth, KPIs.
• Launched new web verticals, developed medical conference internal and external messaging campaigns.
• Initiated Diabetes Camps awareness as a marketing priority.
sponsor relationships, philanthropic communications planning, digital marketing and communications deliverables
and the diabetes.org website.
• Lead for the Association's partner marketing strategies, brand
development and national sponsor liaison, including John Hancock,
Dannon and CVS.
>Developed and wrote leadership and philanthropic presentations, content, videos, podcasts.
• Created the multi-channel content plan that drove increased conversion
rates for key initiatives: video storytelling and podcasting were key elements.
• Website lead: content development, audience growth, KPIs.
• Launched new web verticals, developed medical conference internal and external messaging campaigns.
• Initiated Diabetes Camps awareness as a marketing priority.
Multi-Channel Vice President, Media marketing, WFLA-TV: strategy entrepreneur
Led collaborative brand for this converged newsroom.
•Created a cohesive brand strategy and building upon the daily news messaging strategies to drive engagement and audience growth.
•Grew news ratings to lead the marketplace; grew Sunday newspaper subscriptions is a very competitive market.
rates for key initiatives.
•Developed online marketing strategy for new website that launched key new vertical for audience and revenue growth.
•Created a cohesive brand strategy and building upon the daily news messaging strategies to drive engagement and audience growth.
•Grew news ratings to lead the marketplace; grew Sunday newspaper subscriptions is a very competitive market.
rates for key initiatives.
•Developed online marketing strategy for new website that launched key new vertical for audience and revenue growth.
Creative Marketing Lead, WFAA-TV, Dallas: outside the box creative strategies
Brand development for this top ten media station.
Researched and launched re-imagined Spirit of Texas news brand that included across-the-state storytelling and a Spirit of Texas brand documentary. >Interviewed hundreds of Texans to tell their stories. Wrote and edited each one to create a Spirit ofTexas campaign.Led the news coverage messaging and community outreach campaigns surrounding 9/11 and the shuttle disaster.
>Created journalist and anchor image marketing and communications that elevated perception, increased ratings and brought positive impact to the community.
Researched and launched re-imagined Spirit of Texas news brand that included across-the-state storytelling and a Spirit of Texas brand documentary. >Interviewed hundreds of Texans to tell their stories. Wrote and edited each one to create a Spirit ofTexas campaign.Led the news coverage messaging and community outreach campaigns surrounding 9/11 and the shuttle disaster.
>Created journalist and anchor image marketing and communications that elevated perception, increased ratings and brought positive impact to the community.
Education and Credentials
EDUCATION
Bachelor of Science | Journalism & Communications
West Virginia University, Morgantown, WV
Leadership and Entrepreneurship
Stanford University, Stanford, CA
CDC Crisis Communications Certification
Google Digital Marketing Certification
Hubspot Digital Marketing Certification
Poynter Institute Media training
Bachelor of Science | Journalism & Communications
West Virginia University, Morgantown, WV
Leadership and Entrepreneurship
Stanford University, Stanford, CA
CDC Crisis Communications Certification
Google Digital Marketing Certification
Hubspot Digital Marketing Certification
Poynter Institute Media training
